Updated 2026-07-03

TVs

The best TV deal is always the flagship from 18 months ago.

Good time to buy Previous-generation OLEDs are at their deepest discounts right now — including a record deal on the 77". November is the only reliably better window.

Market snapshot

$1,187 ▼ 65" prev-gen OLED56% under launch — clearance in progress
$1,500 ▼ 77" prev-gen OLEDrecord price; stock won't last to November
+$200–300 → Current-gen premiumwhat you pay for single-digit improvements

At a glance

The Pick — 65" OLED (previous-gen) LG C4 65" OLED evo (2024 model) Good time to buy $1,186.95 Buy
Go Big — 77" OLED (previous-gen) LG C4 77" OLED evo (2024 model) Good time to buy $1,499.97 Buy
The Current-Gen Alternative — 65" QD-OLED Samsung S90F 65" QD-OLED Fair price $1,299.99 Buy

Click any row for the full reasoning, reliability record, price position, and buy-timing.

LG C4 65" OLED evo (2024 model)
The Pick — 65" OLED (previous-gen)

LG C4 65" OLED evo (2024 model)

$1,186.95 −56% vs MSRP Good time to buy
Known low $1,147.00 (Walmart, Feb 2026) 3% above the lowMSRP $2,699.99

Why this one: The previous-generation strategy at its best: the C4 was LG's most-recommended OLED, and its successor changed almost nothing you can see. $1,187 buys perfect blacks, a 144Hz gaming panel, four HDMI 2.1 ports, and the picture that made C-series the default enthusiast recommendation — at $200+ less than the nearly identical C5.

What it beat: The current-gen LG C5 (~$1,400: measurably near-identical picture), Samsung S90F (no Dolby Vision), and every Mini-LED set at this price — the contrast difference is visible from across the room.

Tighter budget? The 55" C4 (~$900) if the room is smaller — same panel quality, and sit closer.

Reliability4/5

LG WOLED is the most field-proven OLED tech — RTINGS' multi-year longevity testing shows burn-in is rare under varied viewing. Two full years of field history on this exact model with no systemic issues. Panel warranty is 1 year; big-box return windows are your day-one defect coverage.

Good time to buy — This is the clearance window — previous-gen OLED stock doesn't last until November. If it fits the budget, buy.
Common concerns (3)
  • Burn-in for my usage? — Movies, shows, sports, games: effectively a non-issue per long-term testing. Static news channels 8 hours daily: consider Mini-LED instead.
  • C4 vs C5, really? — Reviewers measured single-digit brightness gains and a new UI. That's what $200+ buys. Previous-gen is the value play.
  • Wall mounting? — 300×200 VESA, ~37 lbs without stand — see the mount below; any UL-listed 65" mount handles it easily.
Pairs with Mounting Dream UL-Listed Tilt Mount$35.99 Low-profile (1.5" from wall), 132 lb rated, VESA to 600×400 — more than this TV needs. Get a full-motion EchoGear EGLF2 (~$120) only if you need corner placement or swivel.
Best price: Amazon — $1,186.95 Walmart $1,196.00 · Best Buy check price verified 2026-07-02 (Amazon) — 56% under launch price; Walmart has hit $1,147 · auto-checked 2026-07-02
LG C4 77" OLED evo (2024 model)
Go Big — 77" OLED (previous-gen)

LG C4 77" OLED evo (2024 model)

$1,499.97 −40% vs MSRP Good time to buy
Known low $1,499.97 (current — record) ≈ at the known lowMSRP $2,499.99

Why this one: The best value at genuinely large sizes: the same previous-gen C4 panel as our 65" pick, at a record 40% off. Screen-size upgrades matter more than panel-generation upgrades — a 77" C4 is a dramatically bigger experience than a 65" C5 for similar money, and at 10 feet the size is what you notice.

What it beat: The 77" C5 (~$2,300: same picture, new-model tax) and every 83" option — the 83" tier still carries a $3,000+ premium at any generation. That's the luxury tax in its purest form; 77" is where large-screen value peaks.

Tighter budget? The 65" C4 above ($1,187) — but if the room seats you 9+ feet away, the size upgrade is worth more than any other $300 in home theater.

Reliability4/5

Same field-proven WOLED panel and record as the 65" pick. Two size-specific notes: 77" panels ship damaged more often (glass flex) — buy from retailers with painless big-item returns, and the Costco deal's bundled 3-year Allstate plan is genuine added coverage, not padding.

Good time to buy — A record $1,000-off clearance price. Previous-gen stock at this size sells through fast — this window closes before November.
Common concerns (3)
  • Is 77" too big? — At 9–12 feet viewing distance, 77" is the THX-recommended sweet spot for 4K; 65" is actually undersized past 9 feet.
  • Delivery risk? — Real at this size: inspect on arrival before signing, and prefer retailers with scheduled big-item delivery (Costco's is included).
  • Wall mounting 77"? — ~60 lbs, VESA 400×300: the EchoGear EGLF2 class full-motion mount below handles it; skip bargain mounts at this weight.
Pairs with EchoGear EGLF2 Full-Motion Mount$119.99 The mount for 70"+ TVs: 125 lb rating, 22" extension, smooth articulation. Don't put a 77" panel on a $30 mount.
Best price: Costco — $1,499.97 Amazon $1,576.95 · Walmart check price verified 2026-07-02 — Costco record deal (includes 3-yr Allstate plan); Amazon typically $1,600+ when stocked · auto-checked 2026-07-02
Samsung S90F 65" QD-OLED
The Current-Gen Alternative — 65" QD-OLED

Samsung S90F 65" QD-OLED

$1,299.99 −28% vs MSRP Fair price
Known low $1,299.00 (current) ≈ at the known lowMSRP $1,799.99

Why this one: If you want this year's panel: QD-OLED runs brighter and more color-saturated than the C4's WOLED, which matters in rooms with real daylight. The only current-gen OLED whose price doesn't carry the full new-model tax.

What it beat: Flagship OLEDs ($2,500+) whose improvements need a dark room and a spec sheet to notice, and the LG C5 at similar money with a dimmer panel.

Tighter budget? The C4 above — $110 less and 90% of this picture. This pick exists for bright rooms and latest-gen buyers.

Reliability4/5

Samsung QD-OLED QC is excellent; the tech has one more year of burn-in exposure history than expected — RTINGS' testing shows QD-OLED slightly more burn-in prone than WOLED under torture conditions, still rare in varied viewing.

Fair price — Fair now; current-gen models fall hardest in November. The C4 is the better buy unless brightness is the deciding factor.
Common concerns (3)
  • No Dolby Vision on Samsung — true (HDR10+ instead); the panel's native quality mostly outweighs it, but heavy Netflix/Disney+ HDR watchers should weigh the C4.
  • Bright-room performance? — This is where it beats the C4 decisively; QD-OLED holds color at high brightness.
  • Mounting — 300×200 VESA; the same mount below works.
Pairs with Mounting Dream UL-Listed Tilt Mount$35.99 Same mount as the C4 — low-profile, 132 lb rated, fits both picks.
Best price: Best Buy — $1,299.99 Amazon $1,329.99 · Newegg check price reference price — check Best Buy/Amazon; Newegg listing is a soundbar bundle