LG C4 77" OLED evo (2024 model)
Why this one: The best value at genuinely large sizes: the same previous-gen C4 panel as our 65" pick, at a record 40% off. Screen-size upgrades matter more than panel-generation upgrades — a 77" C4 is a dramatically bigger experience than a 65" C5 for similar money, and at 10 feet the size is what you notice.
What it beat: The 77" C5 (~$2,300: same picture, new-model tax) and every 83" option — the 83" tier still carries a $3,000+ premium at any generation. That's the luxury tax in its purest form; 77" is where large-screen value peaks.
Tighter budget? The 65" C4 above ($1,187) — but if the room seats you 9+ feet away, the size upgrade is worth more than any other $300 in home theater.
Same field-proven WOLED panel and record as the 65" pick. Two size-specific notes: 77" panels ship damaged more often (glass flex) — buy from retailers with painless big-item returns, and the Costco deal's bundled 3-year Allstate plan is genuine added coverage, not padding.
Common concerns (3)
- Is 77" too big? — At 9–12 feet viewing distance, 77" is the THX-recommended sweet spot for 4K; 65" is actually undersized past 9 feet.
- Delivery risk? — Real at this size: inspect on arrival before signing, and prefer retailers with scheduled big-item delivery (Costco's is included).
- Wall mounting 77"? — ~60 lbs, VESA 400×300: the EchoGear EGLF2 class full-motion mount below handles it; skip bargain mounts at this weight.