# LG C4 77" OLED evo (2024 model)

**Go Big — 77" OLED (previous-gen)** — DealCoconut researched pick in TVs
Canonical page: https://www.dealcoconut.com/p/large-77.html

- Current price: $1,499.97 (MSRP $2,499.99)
- Known low: $1,499.97 (current — record)
- Buy timing: **Good time to buy** — A record $1,000-off clearance price. Previous-gen stock at this size sells through fast — this window closes before November.
- Reliability: **4/5** — Same field-proven WOLED panel and record as the 65" pick. Two size-specific notes: 77" panels ship damaged more often (glass flex) — buy from retailers with painless big-item returns, and the Costco deal's bundled 3-year Allstate plan is genuine added coverage, not padding.
- Price note: verified 2026-07-02 — Costco record deal (includes 3-yr Allstate plan); Amazon typically $1,600+ when stocked · auto-checked 2026-07-02

**Why this pick:** The best value at genuinely large sizes: the same previous-gen C4 panel as our 65" pick, at a record 40% off. Screen-size upgrades matter more than panel-generation upgrades — a 77" C4 is a dramatically bigger experience than a 65" C5 for similar money, and at 10 feet the size is what you notice.

**What it beat:** The 77" C5 (~$2,300: same picture, new-model tax) and every 83" option — the 83" tier still carries a $3,000+ premium at any generation. That's the luxury tax in its purest form; 77" is where large-screen value peaks.

**Cheaper alternative:** The 65" C4 above ($1,187) — but if the room seats you 9+ feet away, the size upgrade is worth more than any other $300 in home theater.

## Common questions
- Is 77" too big? — At 9–12 feet viewing distance, 77" is the THX-recommended sweet spot for 4K; 65" is actually undersized past 9 feet.
- Delivery risk? — Real at this size: inspect on arrival before signing, and prefer retailers with scheduled big-item delivery (Costco's is included).
- Wall mounting 77"? — ~60 lbs, VESA 400×300: the EchoGear EGLF2 class full-motion mount below handles it; skip bargain mounts at this weight.

## Where to buy (direct links)
- Costco: $1,499.97 — https://www.costco.com/p/-/lg-77-class-oled-c4-series-4k-uhd-oled-tv-allstate-3-year-protection-plan-bundle-included-for-5-years-of-total-coverage/4000268900 ← best price
- Amazon: $1,576.95 — https://www.amazon.com/dp/B0CVRDNLVX
- Walmart: check price — https://www.walmart.com/ip/LG-77-Class-4K-UHD-OLED-Web-OS-Smart-TV-with-Dolby-Vision-C4-Series-OLED77C4PUA/5332753048

## Pairs with
- EchoGear EGLF2 Full-Motion Mount ($119.99): The mount for 70"+ TVs: 125 lb rating, 22" extension, smooth articulation. Don't put a 77" panel on a $30 mount. — https://www.amazon.com/s?k=echogear+eglf2+full+motion+tv+mount

_Data updated 2026-07-03. Structured data: https://www.dealcoconut.com/builds.json — attribution: DealCoconut (https://www.dealcoconut.com)._